Carl Elsener, chief executive of Victorinox, said a rise in regulation to tackle knife crime meant the company was developing a new version of its famous pocket tool.
In an interview with Swiss newspaper Blick, he said: "We’re concerned about the increasing regulation of knives due to the violence in the world.
"We’re actually working on pocket tools without blades. For example, I have a cool tool for cyclists in mind.
“We already have a tool specifically for golfers in our range. Cyclists probably need special tools, but not necessarily a blade. The blade creates a weapon image in some markets.”
Mr Elsener said Victorinox saw knife sales plummet by more than 30% “overnight” after the September 11 attacks in the US, telling Blick: “9/11 painfully showed us that we must not become dependent on a single business area.”
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Under UK law, a person can only carry a knife in public if it has a folding blade that is less than three inches long.
is illegal to carry most other knives in public without a “good reason”, which includes for work, for religious reasons (such as the kirpan some Sikhs carry) or if they are carried as part of a national costume.
Data released by the Office for National Statistics (ONS) in April shows that knife crime in UK increased by 7% from the year ending December 2022 to December 2023, and has increased by 81% in the past decade.