BYD took the global EV crown. Now Chinese rivals and local startups are taking over emerging markets.
- Tesla’s sales are dropping globally, with political headwinds and fierce EV rivals throwing up challenges.
- New frontiers beckon, but Tesla faces a showdown with savvy local and Chinese competitors vying for dominance.
- Pricing battles and rapid innovation are putting Tesla to the test, demanding a strategic jolt to regain its edge.
BYD is eating everyone’s lunch at the bottom not just Tesla.
Tesla could have prospered by sticking to the mid range but their build quality is appalling even for a lower mid car.
Couple that with some truly dumb design ideas from Elon (no lidar, no physical buttons, indicators as buttons, stupidly high repair bills due to design choices) and some even more stupid personal behaviors from him and he has just cut the legs out of his market.
EV buyers who are spending more money care about this kind of thing, budget buyers it is mostly about price.
Exactly. I’m a budget buyer and Tesla doesn’t make sense. My parents are luxury buyers and Tesla doesn’t make sense. My coworkers buy Tesla, so I guess there’s a market, but the reason they bought doesn’t hold up as well today.
We’ll see what Tesla does, but I think they need to kick out Musk to get there.
It’s not just BYD. SAIC (whose main international brand is MG) isn’t far behind, Chery (whose main brands are Omoda and Jaecoo) are starting to get about too, and there are myriad smaller Chinese marques.
Chinese cars in general are really hitting the market hard.
What I’ve been seeing around here (England) is a major proliferation of Kias and Hyundais. Occasionally I’ll see an electric Mustang or Jaguar.
Yep. Feel like I see more Ioniqs than anything else, although things are gradually diversifying.