Reading this extract I was surprised, figuring the desperate search for investment money must mean that Kickstarter wasn’t turning a profit despite a seemingly sound business model.
Reading the article I found out it was even stupider. Kickstarter wasn’t lacking a path to profit, it was lacking a path to growth. And being a profitable company with a clear market nisch isn’t cool enough. Everything has to grow, grow, grow. So Kickstarter created a bunch of problems for itself, destroying much of its brand. It’s that stupid.
Reading this extract I was surprised, figuring the desperate search for investment money must mean that Kickstarter wasn’t turning a profit despite a seemingly sound business model.
Reading the article I found out it was even stupider. Kickstarter wasn’t lacking a path to profit, it was lacking a path to growth. And being a profitable company with a clear market nisch isn’t cool enough. Everything has to grow, grow, grow. So Kickstarter created a bunch of problems for itself, destroying much of its brand. It’s that stupid.