Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.
Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”
Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.
What evidence is there that gen AI hasn’t peaked? They’ve already scraped most of the public Internet to get what we have right now, what else is there to feed it? The AI companies are also running out of time–VCs are only willing to throw money at them for so long, and given the rate of expenditure on AI so far outpaces pretty much every other major project in human history, they’re going to want a return on investment sooner rather than later. If they were making significant progress on a model that could do the things you were saying, they would be talking about it so that they could buy time and funding from VCs. Instead, we’re getting vague platitudes about “AGI” and meaningless AI sentience charts.