For me it’s a combo. It’s Greta Girwig directing. It’s Margot Robbie it’s Ryan Gosling. It’s the campy nonserious vibe of the trailer and the marketing, and it’s because my girlfriend wants to see it. All that adds up and I’m very curious about this film.

Edit: Straight up the marketing is wild as well. I don’t know if this is common, but I went on a road trip the other day and stopped by a casino in New Mexico and there was Barbie stuff all over the place. A Barbie game, a Barbie photo booth, a Barbie stage, Barbie competitions. Is this common? Do films normally market like this in casinos? It felt kind of surreal