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It’s psyops, nothing more. They perceive it as “playing the west’s game” in a double bid to stoke their own citizens and trip up NATO counterparts by using “western” language against them.
The right in this context is invented: A projection of hard power through the lip service of soft power.
This is a form of slippery slope fallacy. Rich in this context refers to portion of society contributing to pollution on a massively higher scale than even an upper middle class American. How many ‘rich’ Americans regularly fly private jets or take yachts? How many average joes own and operate a cruise line or a refinery?
I think with regards to poorer people in other countries, they’d be on the same page with 99.99% of Americans about who’s considered so rich that they alone pose a threat to global health.
News used to be 60 minutes just after prime time. Now they have whole channels with news 24/7/365. Have to fill all that air time with something