I’m not seeing fried chicken on that article though, just barbecue (which could be chicken or not, but wouldn’t be fried). Judging by the company response, someone over there is definitely being an asshole, even if there are elements that are traditional.
I think the point is, human discomfort shouldn’t play a role in scientific reporting. Humans have projected a lot of human social elements (sex and gender roles, etc) onto animals and called it science, but it’s not objective. If we are self censoring, we can’t effectively share knowledge with others and we might miss important things down the line.