… there are already a bunch of people who are assuming brand to mean scarification by burning since they evidently only read the headline.
anyone who actually thinks that that headline means literal branding is an illiterate dumbass who needs to read more.
anyone who’s trying to sidestep the dehumanisation of prisoners mentioned in the article by throwing focus solely on the literal meaning of the word brand is an amoral dumbass who needs to understand humanity and history more.
so now we know whom to blame for its enshittification