Can we start calling Amazon “AliExpress with American characteristics” now?

I can’t see how this won’t further undermine the value proposition of Prime, as yet more of their inventory is ineligible for “free 2-day shipping.”

I’m interested to see how they handle customer service. The article points out shipping as a big part of Amazon’s success but customer service and return have been too. Point being, I’d rather order some random no name brand shirt from amazon because I know I can easily return it if the fit isn’t right. Will amazon push this service on the vendor? Sort of like the eBay model.