The message was weak though. The policy was fairly limited-- like limits on gouging in emergencies-- and not expressed in terms of a tangible achievable metric. And it’s not like we have direct economic control that would allow for specific deliverables-- how exactly are you goung to get Kroger to bend the knee? A fine that’s 12 seconds of their turnover?
‘I’ll get the 99-cent Taco Supreme back’ (or the $2 gallon of milk/dozen eggs) would have helped-- a graspable specific rallying cry. “We’ll tax gougers back into the stone age” maybe too. ISTR there’s some rightwing scumball in Canada who achieved most of his political rise by literally campaigning on $1-per-can beer. Again, a tangible goal, and one more achievable because there’s direct state controlled alcohol sales in much of the country…
Not necessarily precise, just a more resonant presentation. She didn’t have a killer sound bite. If details actually mattered, we’d be in the closing months of the second Warren administration after all.
I literally saw scads of signs saying “Trump - Low Prices/Kamala - High Prices” and one that specifically claimed “Want $2.15 gas, vote Trump.” She didn’t counter well at the slogan/vibes level. There was no “Harris/Walz/$2-per-pound ground beef” signage.
It’s also an audience problem. The Democrats, as incumbents, were stuck with higher expectations. They couldn’t pad their numbers with low-hanging “I just want different” and “let’s burn it all down” crowds, so they have to chase voters who are harder to activate.